Visionary technology innovator Michael Fertik (played by real-life founder & CEO of Reputation.com Michael Fertik) explains femto-management, a game-changing reinvention of traditional micromanagement principles, in this documentary-style satire of Silicon Valley business culture.
The video was originally conceived by co-writer and star Michael Fertik as a 3-minute Reputation.com recruiting video for release on April Fool's Day. The scope and artistic pretensions of the project expanded considerably when Michael accidentally dialed co-writer and director Martin Sweeney while trying to delete his information from his phone contacts.
One brainstorming session and multiple 4-Lokos later, the video's concept had become an 8-part BBC-style miniseries tentatively titled Masterpiece Incubator: An Entrepreneur's Elegy. Over the next few weeks, Michael and Martin fine tuned the concept into the outline that would serve as the creative framework for the final 12-minute short film.
Michael Fertik as “Michael Fertik”
David Cowan as “David Cowan”
DIRECTED, PRODUCED & EDITED BY
Michael Fertik & Martin Sweeney
1ST ASSISTANT CAMERA
SOUND ENGINEER & MIX
HAIR AND MAKE UP
SPECIAL THANKS TO:
The talented staff at Reputation.com
Commercial Vibes by Audiophile a.k.a. Jake LaVallee
Documentary Intrigue to Uplifting by Cinematic Music
A Playful Mystery by Audiophile a.k.a. Jake LaVallee
Minimal by Pink Zebra
Progressive Commercial by Audiophile a.k.a. Jake LaVallee
Inspiring Reflections by Audiophile a.k.a. Jake LaVallee
MUSIC LICENSING VIA
STOCK IMAGES VIA