LOGLINE

Visionary technology innovator Michael Fertik (played by real-life founder & CEO of Reputation.com Michael Fertik) explains femto-management, a game-changing reinvention of traditional micromanagement principles, in this documentary-style satire of Silicon Valley business culture.

 

BACKSTORY

The video was originally conceived by co-writer and star Michael Fertik as a 3-minute Reputation.com recruiting video for release on April Fool's Day.  The scope and artistic pretensions of the project expanded considerably when Michael accidentally dialed co-writer and director Martin Sweeney while trying to delete his information from his phone contacts. 

One brainstorming session and multiple 4-Lokos later, the video's concept had become an 8-part BBC-style miniseries tentatively titled Masterpiece Incubator: An Entrepreneur's  Elegy.  Over the next few weeks, Michael and Martin fine tuned the concept into the outline that would serve as the creative framework for the final 12-minute short film.

 

PRODUCTION STILLS

 

SET PHOTOS

 

CREDITS

 

 

STARRING
Michael Fertik as “Michael Fertik”
David Cowan as “David Cowan”

DIRECTED, PRODUCED & EDITED BY
Martin Sweeney

WRITTEN BY
Michael Fertik & Martin Sweeney

CINEMATOGRAPHER
Aaron Meister

1ST ASSISTANT CAMERA
Ben Lunden

GAFFER
Kiva Knight

GRIP
Walter Kotkowski

SOUND RECORDIST
Adriano Bravo

SOUND ENGINEER & MIX
Geoff Sanoff

HAIR AND MAKE UP
Jihyun Kim

PRODUCTION ASSISTANT
Emily Barbera

SPECIAL THANKS TO:
The talented staff at Reputation.com
Sharon Pyatt
Jesse Dana
Heidi Kim

 

MUSIC

Commercial Vibes by Audiophile a.k.a. Jake LaVallee

Documentary Intrigue to Uplifting by Cinematic Music

A Playful Mystery by Audiophile a.k.a. Jake LaVallee

Minimal by Pink Zebra

Progressive Commercial by Audiophile a.k.a. Jake LaVallee

Inspiring Reflections by Audiophile a.k.a. Jake LaVallee

 

MUSIC LICENSING VIA
Audio Jungle

STOCK IMAGES VIA
Shutterstock